I had the pleasure of being invited to the Grand Reopening of a huge new JCPenney store at the Northridge Mall in Salinas. I brought my camera to capture the crowd and opening festivities. It was a really fun community event and lots of people showed up for the Friday morning ribbon cutting ceremony. Even more people started getting in line at four in the morning! The drumline from nearby North Monterey County High School performed and really got the crowd cheering and involved. I always love me a good drumline! City council members, JCPenney executives, and the hundred new employees were all in attendance and wearing red. Former 49ers Roger Craig and Dwight Clark were the guests of honor, cutting the ribbon and signing autographs inside for fans. #SoWorthIt

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 Hundreds of giveaway swag bags and raffles were given away to those amazing people who’d been lined up since the early hours. The store itself is brand new, immaculate, and absolutely enormous! Inside is a Sephora (!!!) and InStyle hair salon. In addition, JCPenney also sells affordable clothing, accessories, shoes, electronics, sporting goods, toys, bedding, and appliances. I  made a beeline for the Sephora Inside JC Penney and filled out their raffle card. KDON was also there raffling off Ariana Grande tickets. I found a Bite Beauty kit I can’t wait to try! I was excited to meet blogger Queen Horsfall (@queenhorsfall), a big-time style blogger living in Monterey! Honestly I was more star-struck by her than the NFL players, haha…

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*This post in collaboration with JCPenney.